MAYFAIR

28 Savile Row is a name that resonates globally as a symbol of originality and sophistication. When I was tasked with the branding and creative direction for such an iconic address, the challenge was clear: to honour its rich heritage while redefining what luxury means in the modern world.

This wasn’t just about creating a brand; it was about telling a story that spoke to the clientele who understand and appreciate the legacy of Savile Row. Every detail, from the visual identity to the messaging, was meticulously crafted to reflect the insight, taste, and achievement that this address represents.

The goal was to position 28 Savile Row not just as a prestigious location but as a benchmark for refined living and excellence. For me, it was an opportunity to blend timeless elegance with a contemporary edge, creating a brand that feels as relevant today as it is rooted in history. Redefining luxury for a new era while staying true to its heritage was at the heart of this project—and I couldn’t be prouder of the result.