ACW

The launch of A-COLD-WALL*’s Autumn/Winter collection, we knew this wasn’t just about fashion—it was about honouring Samuel Ross’s vision and the brand’s roots. A-COLD-WALL* has always stood out for its raw, industrial aesthetic and its deep connection to British youth culture. This campaign was not only unique but deeply reflective of those origins.

From the outset, we wanted the creative direction to feel authentic and unapologetically tied to the brand’s identity. We brought in local talent whose energy and stories aligned with Samuel Ross’s ethos, creating a campaign that felt as much about the culture as it was about the collection. Every visual, every moment, was designed to echo A-COLD-WALL*’s distinctive style—gritty, architectural, and unmistakably forward-thinking.

For us, this was about more than just showcasing clothes. It was about telling a story that celebrated the brand’s DNA while pushing the boundaries of what a seasonal campaign could achieve. The result was a bold, distinctive campaign that captured the essence of A-COLD-WALL* and its place at the cutting edge of contemporary fashion.