CREATOR DOCK

The launch of adidas’ Team Mode boot pack and the hosting of the Tango League finals marked a true milestone in UK football culture—an event that captured the imagination of players, fans, and creatives alike. At the heart of it all was an audacious vision: to give every player and team a home advantage by staging the event in the most unconventional location imaginable—the River Thames.

A floating amphitheatre was constructed to serve as the iconic stage for the games, creating a spectacle unlike anything London had seen before. The atmosphere was electric, blending sport, music, and culture into a seamless production. With Fredo and Not3s delivering live performances and Premier League stars like Dele Alli, Lucas Moura, and Henrikh Mkhitaryan making appearances, the event became an unforgettable moment for everyone lucky enough to attend.

Tickets sold out in just five minutes, proving the appetite for such a bold and creative approach to football. And, of course, Baiteze Squad cemented their legendary status by being crowned the official adidas Tango League champions.

The ‘Creator Dock’ activation wasn’t just a football event—it was a cultural moment. A meticulously planned, four-hour production that set a new standard for experiential football activations. To this day, it stands as a benchmark of creativity and ambition, a success story that remains unmatched in its originality and impact.