FOOTBALL REVOLUTION

Baiteze Squad, our very own football club started as a humble Sunday League team in East London, a makeshift group of players brought together by passion and a shared love for the game. Fast forward to today, and it’s become one of the world’s most renowned grassroots football brands—a true flag bearer for multicultural Britain. From the start, Baiteze was never just about football; it was about culture, community, and creating something that felt authentic.

What set Baiteze apart was its creative vision and a refusal to follow convention. In 2017, we set out not just to play football but to revolutionise it. Baiteze became the first grassroots team to be signed by a major sports brand, New Balance, breaking barriers with collaborations that included two custom football boots, viral music videos, and community outreach projects that have left a lasting legacy.

Baiteze sits firmly at the heart of Black British culture, with a YouTube channel that produces groundbreaking content. From following the highs and lows of Baiteze FC to our one-of-a-kind Challenge series, every piece of content reflects our mission to inspire and entertain. We’ve hosted cultural icons like Dave, Chunkz & Filly, M1llionz, and Rhian Brewster, alongside Premier League stars including Alex Oxlade-Chamberlain and Alex Iwobi. Even Arsenal and Champions League winners Liverpool FC have taken part, with Alex Oxlade-Chamberlain hosting his very own episode.

With half a million followers across social media and millions of views, Baiteze has redefined what grassroots football can achieve. It’s not just a team; it’s a movement that has reshaped the landscape, proving that grassroots football can rival the energy, influence, and creativity of the professional game. Baiteze has changed everything, building a bridge between Sunday League pitches and global recognition, showing the world the true power of football rooted in culture and authenticity.