THEN. NOW. ALWAYS.

Then. Now. Always. was a journey that took Clarks back to its roots in the picturesque landscapes of Somerset, UK—a place that has been central to the brand’s story for generations. This campaign wasn’t just about revisiting history; it was about reconnecting with the community that has always been at the heart of Clarks.

The creative direction focused on authenticity, capturing the essence of community through film in a way that felt honest and unfiltered. It was about celebrating the shared values and traditions that have shaped Clarks’ identity while showcasing how those connections continue to inspire the brand today.

By grounding the campaign in the very place where it all began, Then. Now. Always. resonated on a deeply personal level. It wasn’t just a reflection of Clarks’ heritage but a testament to the enduring impact of staying true to one’s roots. This connection with the community wasn’t just nostalgic; it was a powerful reminder of the role they play in shaping a brand’s legacy and future.