GUCCI

For the launch of Gucci’s latest timepiece, we wanted to break away from traditional luxury narratives and craft something refreshingly bold and original. That’s why we turned to Keyah Blu—a creative force whose unique energy and perspective perfectly aligned with the vision we had for this campaign.

At Ego Curate, the approach was rooted in redefining what a luxury campaign could look like. We saw this as an opportunity to celebrate individuality and storytelling through an entirely new lens. The result was a campaign that blended Gucci’s timeless sophistication with Keyah Blu’s modern, eclectic vibe, creating a striking synergy that felt both authentic and unconventional.

From concept to execution, every detail was meticulously curated to challenge expectations. Keyah Blu wasn’t just a face for the campaign; she was the heartbeat of the story, embodying a vision of luxury that was inclusive, dynamic, and deeply personal. This wasn’t about a timepiece—it was about a moment, a movement, a statement.