Liverpool FC
PREMIER LEAGUE CHAMPIONS
In collaboration with New Balance Football, two of the UK’s biggest YouTube teams came together for a unique project at Liverpool FC, creating something that felt fresh, dynamic, and authentic. Hosted by the ever-charismatic Alex Oxlade-Chamberlain and social media legend Chunkz, the stage was set for a cultural moment that blurred the lines between grassroots football and the Premier League.
Liverpool FC, on the verge of their historic Premier League triumph, provided the perfect backdrop. Legends like Sadio Mane, Alex Oxlade-Chamberlain, Joe Gomez, Naby Keïta, and Adrián teamed up with Baiteze FC and Yung Filly’s The Afillyates to produce a series of viral hit shows. This wasn’t just football; it was entertainment—an effortless blend of sport, culture, and personality.
The creative direction of the project focused on celebrating the shared spirit of football, whether played on local pitches or at Anfield. It was about recognising the cultural impact of grassroots teams like Baiteze, who bring their communities together, and pairing them with the undeniable star power of Premier League players. The result was electric—filled with humour, banter, and moments that went viral in an instant.
As Liverpool went on to win the league in historic fashion, the collaboration felt even more significant. It wasn’t just a celebration of their success but a nod to the unifying power of football, from the professional stage to the grassroots level. This project showcased the future of collaborations in football—authentic, engaging, and deeply rooted in the shared love for the game.
Subscribe
YouTube
Instagram
Follow
Chat
Twitter