New Balance Kit Launch

CULTURAL HIT

An original Baiteze FC track and music video to launch and celebrate their 20/21 home and away kits with New Balance.

Baiteze FC wanted to kick off their new season and renewed partnership with New Balance with a bang, formulating a plan to finally end the tragic history of music videos and football teams.

The team partnered up with fellow East Londoner Komenz and Melvillous to produce an original grime track referencing several of the Baiteze boys while paying homage to Sunday League. The rollout of the track and music video ended with a range of sold out shirts, over a million views across the entire network and one of New Balance footballs most successful campaigns of the year.