COMMUNITY REDEFINED

A longterm collaboration between New Balance and our in-house grassroots football culture brand, Baiteze Squad. With a laser focus on authenticity, the partnership has gone from strength to strength with an array of successful campaigns and activations.

Everything from a global first designing two pairs of their own New Balance signature boots, viral music videos, league wins, cup wins, a full lifestyle capsule collection and let’s not forget the viral hit Liverpool FC x Baiteze football challenges…