GROUNDBREAKING PARTNERSHIPS

When the opportunity arose to connect culture, football, and chicken wings, we knew it had to be something bold, authentic, and completely unconventional. That’s exactly what happened when Rick Ross’s Wingstop became the official front-of-shirt sponsor for Baiteze FC, in association with our ongoing partnership with New Balance. This wasn’t just a sponsorship; it was a cultural statement.

The collaboration brought two seemingly different worlds together in a way that felt natural. For Wingstop, it was an introduction to a wider audience that spanned football and culture. For Baiteze, it was a chance to align with a brand that resonated with the team’s ethos—bold, unapologetic, and deeply connected to its community.

From a creative standpoint, the partnership was about more than just logos on a shirt. It was about creating a narrative that celebrated both brands’ identities while amplifying their reach. Baiteze now had a place to celebrate every post-match moment, win or lose, in true style—with Wingstop as the ultimate spot to unwind, connect, and celebrate.

This partnership was a first of its kind—a grassroots football team paired with an international restaurant chain, supported by a major sports brand like New Balance. It pushed the boundaries of what a football sponsorship could look like, showing that the game isn’t just about what happens on the pitch. It’s about the culture surrounding it, and Baiteze is leading that movement, one creative collaboration at a time.