GROUNDBREAKING PARTNERSHIPS

A high impact partnership that connected culture, football and chicken wings.

Another cultural milestone and global first, Rick Ross restaurant chain Wingstop teamed up with Baiteze to become their front of football shirt sponsor in association with the current partnership New Balance.

This resulted in an authentic partnership between the two brands that introduced Wingstop to a wider cultural and sports audience while giving Baiteze a new home to celebrate their post-game wins (or loses) in style.

3M+ Network Impressions  35% Increased Gen Z Awareness