ELEVATE > LEGACY
Of late, Converse as a brand had lost some of its cultural impact and finesse in the UK. Jenai was asked to partner with an incredible team as ...
GRASSROOTS x PREMIER LEAGUE
An original format Instagram show with Premier League stars, adidas, Sports Direct and presenters from Baiteze Squad.
An adidas activation with an Instagram show exclusive. Join Baiteze’s ...
WORLD FIRST
The world’s first Sunday League teams to drop their own signature boots, in a history-making collaboration with Baiteze and New Balance Football.
Baiteze FC has become the first grassroots ...
WE'RE GOING TO MOROCCO
Baiteze FC are known for their high energy games, a lot of dancing, banter and of course their infectious football chants. We’re Going To Morocco ?? ...
CULTURAL HIT
An original Baiteze FC track and music video to launch and celebrate their 20/21 home and away kits with New Balance.
Baiteze FC wanted to kick off their new ...
GROUNDBREAKING PARTNERSHIPS
A high impact partnership that connected culture, football and chicken wings.
Another cultural milestone and global first, Rick Ross restaurant chain Wingstop teamed up with Baiteze to become their ...
FOOTBALL, REDEFINED
Baiteze Squad is an in-house initiative and is now firmly set as one of the globes foremost grassroots football brands, flying the flag for multicultural Britain.
From humble beginnings as ...
UK RAP REVIVAL
East London's Ivorian Doll has risen the ranks to become one of the UK's up and coming talents. The occasion was celebrated as part of a UK ...
ART BRINGS ACCESS GRANTS ASCENDENCE
ABAGA VELLI our in-house community focused design brand, specialising in craft and creation.
Building communities of creative minds with a shared goal of pushing boundaries and ...
COMMUNITY REDEFINED
A longterm collaboration between New Balance and our in-house grassroots football culture brand, Baiteze Squad. With a laser focus on authenticity, the partnership has gone from strength to ...
WEST SEOUL x EAST LONDON
A truly global collaboration. We designed, curated, manufactured, shot, directed and released an entire capsule collection across three brands, New Balance, East London's Baiteze & ...
THEN. NOW. ALWAYS.
A journey back to their roots, the ever picturesque Somerset in the UK. A celebration of community captured on film, presented by ...
UK RAP REVIVAL
West London's Central Cee has risen the ranks to become one of the UK's most prominent new talents. The occasion was celebrated as part of a UK ...
FREEDOM TO BELIEVE
One of the Birmingham's greatest exports, M1llionz and Burberry celebrate the launch of their autumn winter collection in collaboration with Flannels and Gaffa ...
Michael Browne tailors clothes that combine the highest level of technical precision with a couture approach to design. Michael handed us a brief to rebrand his entire business from ...
Top Boy
We were commissioned to direct and shoot two emerging British talents, Bafta winning actor Michael Ward and UK streetwear brand, Benjart.
Michael ...
