Portfolio Category

Fashion

Arsenal F.C.

From Africa To The Arsenal As a lifelong Arsenal fan, the club has always been more than just football to me—it’s a part of my identity. Growing up in North ...
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Carmex

WHERE'S MY CARMEX? The collaboration between Carmex and Baiteze Squad was a testament to the power of creativity and unconventional thinking. Zero Formation, the team behind this campaign, transformed what ...
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Viral Football Challenge

BLACK BRITISH CULTURE The Baiteze Challenge Series is a celebration of high-energy entertainment, football, and comedy, set against the vibrant backdrop of Black British culture. From football challenges and fast-paced ...
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Morocco

WE'RE GOING TO MOROCCO We’re Going To Morocco started as a sideline chant, a spirited anthem that encapsulated the energy, banter, and infectious football culture of Baiteze FC. What began ...
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Wingstop

GROUNDBREAKING PARTNERSHIPS When the opportunity arose to connect culture, football, and chicken wings, we knew it had to be something bold, authentic, and completely unconventional. That’s exactly what happened when ...
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Baiteze Squad

FOOTBALL REVOLUTION Baiteze Squad, our very own football club started as a humble Sunday League team in East London, a makeshift group of players brought together by passion and a ...
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Burna Boy

BURNA BOY Shooting Burna Boy, the African Giant himself, was nothing short of iconic. This was more than just a photoshoot—it was a celebration of cultural influence and artistic excellence. ...
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Gucci

GUCCI For the launch of Gucci’s latest timepiece, we wanted to break away from traditional luxury narratives and craft something refreshingly bold and original. That’s why we turned to Keyah ...
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Ivorian Doll

UK RAP REVIVAL Celebrating Ivorian Doll as part of Crack Magazine’s UK Rap cover story was a chance to spotlight one of East London’s most exciting rising talents. The creative ...
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ABAGA VELLI

ART BRINGS ACCESS GRANTS ASCENDENCE ABAGA VELLI is more than just a design brand—it’s a community, a collective of creative minds united by a shared ambition to push boundaries and ...
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Clarks

THEN. NOW. ALWAYS. Then. Now. Always. was a journey that took Clarks back to its roots in the picturesque landscapes of Somerset, UK—a place that has been central to the ...
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Central Cee

WEST LONDON'S FINEST West London’s Central Cee has emerged as one of the most influential voices in the new wave of UK rap, his meteoric ascent redefining what it means ...
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Burberry

FREEDOM TO BELIEVE Freedom to Believe brought together one of Birmingham’s finest, M1llionz, and the iconic British fashion house Burberry for an unforgettable celebration of their Autumn/Winter collection. In collaboration ...
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Rema

REMA vs. THE WORLD REMA vs. The World was an opportunity to push creative boundaries for Nigerian music sensation Rema’s cover feature with Crack Magazine. The concept centred on blending ...
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A Cold Wall

ACW The launch of A-COLD-WALL*’s Autumn/Winter collection, we knew this wasn’t just about fashion—it was about honouring Samuel Ross’s vision and the brand’s roots. A-COLD-WALL* has always stood out for ...
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Michael Browne

Michael Browne’s tailoring is a masterclass in combining technical precision with a couture approach to design—a rare balance that sets his work apart. When tasked with rebranding his entire ...
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Telfar Global

BAKAR x TELFAR GLOBAL The collaboration between Bakar and New York fashion house Telfar Global was a perfect fusion of music and fashion—two creative worlds coming together to make a ...
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Madiyah Al Sharqi

MIDDLE EASTERN LUXURY Rebranding Madiyah Al Sharqi was a project that I approached with immense pride and responsibility. As a member of the royal family of Fujairah, Madiyah’s legacy carried ...
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Skepta

ABAGA for Skepta & Colors  Working with North London’s Skepta for his Colors performance of No Sleep was an opportunity to merge music and fashion in a way that felt ...
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Globe Trotter

BRITISH HERITAGE Globe-Trotter, one of the world’s most coveted British luxury luggage brands, embodies timeless elegance and craftsmanship. Capturing the essence of this iconic brand was an opportunity to delve ...
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