Ego Curate is my independent creative archive — showcasing my collaborations, ideas, and brand innovation. As a multi-venture founder, I strive to challenge corporate blind spots, building and scaling businesses that disrupt and redefine industries.

For two decades, I’ve led creative direction, cultural strategy, and innovation, building brands and ventures that shape sport and culture. These include founding one of the GCC’s leading influencer agencies, redefining grassroots football with our club Baiteze Squad, and co-founding Zero Formation, a creative and content agency with a network of over 3 million subscribers. I also founded the Social Academy, a groundbreaking platform crafting a holistic approach to education, equipping young athletes to build and manage their personal brands and careers beyond the game.

I’m continuing my adventures and creative solutions with a focus on sport and culture — where commercial success meets social-first impact.