JORJA SMITH

Creating the music video for Jorja Smith’s 2021 single Time was an opportunity to translate her soulful sound into a powerful visual narrative. The challenge was to craft something that not only complemented the emotion of the track but also elevated it—allowing the story to resonate deeply with her audience.

The creative direction centred on capturing the raw beauty and vulnerability that Jorja brings to her music. Every frame was designed to reflect the delicate balance of strength and introspection that defines her artistry. It wasn’t just about aesthetics; it was about creating a visual language that amplified the song’s message, making it unforgettable.

This project was more than a music video—it was a collaboration between sound and vision, a seamless blend of artistry that truly captured the essence of Time.