WE'RE GOING TO MOROCCO
We’re Going To Morocco started as a sideline chant, a spirited anthem that encapsulated the energy, banter, and infectious football culture of Baiteze FC. What began ...
WE ARE THE BAITEZE
When we ideated the idea of what could Baiteze Squad do to approach the idea of launching our 20/21 home and away kits with New Balance, ...
FOOTBALL REVOLUTION
Baiteze Squad, started as a humble Sunday League team in East London, a makeshift group of players brought together by passion and a shared love for the game. ...
BURNA BOY
Shooting Burna Boy, the African Giant himself, was nothing short of iconic. This was more than just a photoshoot—it was a celebration of cultural influence and artistic excellence. ...
JORJA SMITH
Creating the music video for Jorja Smith’s 2021 single Time was an opportunity to translate her soulful sound into a powerful visual narrative. The challenge was to craft ...
WEST LONDON'S FINEST
West London’s Central Cee has emerged as one of the most influential voices in the new wave of UK rap, his meteoric ascent redefining what it means ...
REMA vs. THE WORLD
REMA vs. The World was an opportunity to push creative boundaries for Nigerian music sensation Rema’s cover feature with Crack Magazine. The concept centred on blending ...
ABAGA for Skepta & Colors
Working with North London’s Skepta for his Colors performance of No Sleep was an opportunity to merge music and fashion in a way that felt ...