From Africa To The Arsenal
As a lifelong Arsenal fan, the club has always been more than just football to me—it’s a part of my identity. Growing up in North ...
Future Elite Athlete Masterclass
A Groundbreaking Approach to Educating the Next Generation of Professional Athletes in Sporting Academies, Schools, and Universities Across All Sports.
Social Academy: Right To Dream with Djimi ...
WHERE'S MY CARMEX?
The collaboration between Carmex and Baiteze Squad was a testament to the power of creativity and unconventional thinking. Zero Formation, the team behind this campaign, transformed what ...
GRASSROOTS ACADEMY
The Samsung Grassroots Academy was a project close to my heart—a chance to truly make an impact on football by merging creativity, technology, and community. Partnering with our ...
FOOTBALL MILESTONE
Creating the world’s first signature boots for a Sunday League team was a project that pushed boundaries and redefined what grassroots football could achieve. As creative director for ...
BLACK BRITISH CULTURE
The Baiteze Challenge Series is a celebration of high-energy entertainment, football, and comedy, set against the vibrant backdrop of Black British culture. From football challenges and fast-paced ...
WE'RE GOING TO MOROCCO
We’re Going To Morocco started as a sideline chant, a spirited anthem that encapsulated the energy, banter, and infectious football culture of Baiteze FC. What began ...
WE ARE THE BAITEZE
When we ideated the idea of what could Baiteze Squad do to approach the idea of launching our 20/21 home and away kits with New Balance, ...
GROUNDBREAKING PARTNERSHIPS
When the opportunity arose to connect culture, football, and chicken wings, we knew it had to be something bold, authentic, and completely unconventional. That’s exactly what happened when ...
FOOTBALL REVOLUTION
Baiteze Squad, started as a humble Sunday League team in East London, a makeshift group of players brought together by passion and a shared love for the game. ...
WEST SEOUL x EAST LONDON
This was a project that truly embodied the universal language of football—a global collaboration that brought together New Balance, East London’s Baiteze Squad, and South ...
ENGLAND x YOUTUBE
Bringing together England international James Maddison, YouTube sensation Theo Baker, and grassroots rising star Theo Ola from Baiteze Squad was a unique opportunity to celebrate the convergence ...
