From Africa To The Arsenal
As a lifelong Arsenal fan, the club has always been more than just football to me—it’s a part of my identity. Growing up in North ...
Future Elite Athlete Masterclass
A Groundbreaking Approach to Educating the Next Generation of Professional Athletes in Sporting Academies, Schools, and Universities Across All Sports.
Social Academy: Right To Dream with Djimi ...
ELEVATE > LEGACY
Converse’s mission was clear: to create authentic narratives that resonate deeply and leave a lasting impact on culture. When I was invited to step in as Creative ...
FOOTBALL MILESTONE
Creating the world’s first signature boots for a Sunday League team was a project that pushed boundaries and redefined what grassroots football could achieve. As creative director for ...
BLACK BRITISH CULTURE
The Baiteze Challenge Series is a celebration of high-energy entertainment, football, and comedy, set against the vibrant backdrop of Black British culture. From football challenges and fast-paced ...
WE ARE THE BAITEZE
When we ideated the idea of what could Baiteze Squad do to approach the idea of launching our 20/21 home and away kits with New Balance, ...
GROUNDBREAKING PARTNERSHIPS
When the opportunity arose to connect culture, football, and chicken wings, we knew it had to be something bold, authentic, and completely unconventional. That’s exactly what happened when ...
FOOTBALL REVOLUTION
Baiteze Squad, our very own football club started as a humble Sunday League team in East London, a makeshift group of players brought together by passion and a ...
ART BRINGS ACCESS GRANTS ASCENDENCE
ABAGA VELLI is more than just a design brand—it’s a community, a collective of creative minds united by a shared ambition to push boundaries and ...
WEST SEOUL x EAST LONDON
This was a project that truly embodied the universal language of football—a global collaboration that brought together New Balance, East London’s Baiteze Squad, and South ...
ACW
The launch of A-COLD-WALL*’s Autumn/Winter collection, we knew this wasn’t just about fashion—it was about honouring Samuel Ross’s vision and the brand’s roots. A-COLD-WALL* has always stood out for ...
MAYFAIR
28 Savile Row is a name that resonates globally as a symbol of originality and sophistication. When I was tasked with the branding and creative direction for such an ...
Michael Browne’s tailoring is a masterclass in combining technical precision with a couture approach to design—a rare balance that sets his work apart. When tasked with rebranding his entire ...
TOP BOY
A commission to direct and shoot two of Britain’s rising stars—BAFTA-winning actor Michael Ward and the iconic UK streetwear brand Benjart—I saw it as an opportunity to celebrate ...
MIDDLE EASTERN LUXURY
Rebranding Madiyah Al Sharqi was a project that I approached with immense pride and responsibility. As a member of the royal family of Fujairah, Madiyah’s legacy carried ...
BRITISH HERITAGE
Globe-Trotter, one of the world’s most coveted British luxury luggage brands, embodies timeless elegance and craftsmanship. Capturing the essence of this iconic brand was an opportunity to delve ...