Portfolio Category

Graphic Design

Arsenal F.C.

From Africa To The Arsenal As a lifelong Arsenal fan, the club has always been more than just football to me—it’s a part of my identity. Growing up in North ...
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Viral Football Challenge

BLACK BRITISH CULTURE The Baiteze Challenge Series is a celebration of high-energy entertainment, football, and comedy, set against the vibrant backdrop of Black British culture. From football challenges and fast-paced ...
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Wingstop

GROUNDBREAKING PARTNERSHIPS When the opportunity arose to connect culture, football, and chicken wings, we knew it had to be something bold, authentic, and completely unconventional. That’s exactly what happened when ...
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Baiteze Squad

FOOTBALL REVOLUTION Baiteze Squad, our very own football club started as a humble Sunday League team in East London, a makeshift group of players brought together by passion and a ...
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ABAGA VELLI

ART BRINGS ACCESS GRANTS ASCENDENCE ABAGA VELLI is more than just a design brand—it’s a community, a collective of creative minds united by a shared ambition to push boundaries and ...
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A Cold Wall

ACW The launch of A-COLD-WALL*’s Autumn/Winter collection, we knew this wasn’t just about fashion—it was about honouring Samuel Ross’s vision and the brand’s roots. A-COLD-WALL* has always stood out for ...
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28 Savile Row

MAYFAIR 28 Savile Row is a name that resonates globally as a symbol of originality and sophistication. When I was tasked with the branding and creative direction for such an ...
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Michael Browne

Michael Browne’s tailoring is a masterclass in combining technical precision with a couture approach to design—a rare balance that sets his work apart. When tasked with rebranding his entire ...
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Madiyah Al Sharqi

MIDDLE EASTERN LUXURY Rebranding Madiyah Al Sharqi was a project that I approached with immense pride and responsibility. As a member of the royal family of Fujairah, Madiyah’s legacy carried ...
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Globe Trotter

BRITISH HERITAGE Globe-Trotter, one of the world’s most coveted British luxury luggage brands, embodies timeless elegance and craftsmanship. Capturing the essence of this iconic brand was an opportunity to delve ...
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