ELEVATE > LEGACY
Of late, Converse as a brand had lost some of its cultural impact and finesse in the UK. Jenai was asked to partner with an incredible team as ...
WEST SEOUL x EAST LONDON
A truly global collaboration. We designed, curated, manufactured, shot, directed and released an entire capsule collection across three brands, New Balance, East London's Baiteze & ...
UK RAP REVIVAL
West London's Central Cee has risen the ranks to become one of the UK's most prominent new talents. The occasion was celebrated as part of a UK ...
PREMIER LEAGUE CHAMPIONS
In collaboration with New Balance football, two of the UK’s biggest YouTube teams were invited to Liverpool FC to battle it out in a set of viral ...
ARAB FASHION HOUSE
Madiyah Al Sharqi is a member of the royal, ruling family of Fujairah, a state of the United Arab Emirates. Having studied in Paris, the now established ...
CREATOR DOCK
With a combination of KPI’s including the launch of the new Team Mode boot pack and playing host to the Tango League finals, this event has been hailed ...
GROUNDBREAKING PARTNERSHIPS
A high impact partnership that connected culture, football and chicken wings.
Another cultural milestone and global first, Rick Ross restaurant chain Wingstop teamed up with Baiteze to become their ...
FOOTBALL, REDEFINED
Baiteze Squad is an in-house initiative and is now firmly set as one of the globes foremost grassroots football brands, flying the flag for multicultural Britain.
From humble beginnings as ...
CULTURAL HIT
An original Baiteze FC track and music video to launch and celebrate their 20/21 home and away kits with New Balance.
Baiteze FC wanted to kick off their new ...
FREEDOM TO BELIEVE
One of the Birmingham's greatest exports, M1llionz and Burberry celebrate the launch of their autumn winter collection in collaboration with Flannels and Gaffa ...
WE'RE GOING TO MOROCCO
Baiteze FC are known for their high energy games, a lot of dancing, banter and of course their infectious football chants. We’re Going To Morocco ?? ...
WORLD FIRST
The world’s first Sunday League teams to drop their own signature boots, in a history-making collaboration with Baiteze and New Balance Football.
Baiteze FC has become the first grassroots ...
GRASSROOTS x PREMIER LEAGUE
An original format Instagram show with Premier League stars, adidas, Sports Direct and presenters from Baiteze Squad.
An adidas activation with an Instagram show exclusive. Join Baiteze’s ...
FIGHTING INEQUALITY
A new generation of grassroots creators and collectives are carving out spaces to speak their own truths, changing the landscape and empowering the voices of the future.
Fighting Inequality ...
BLACK BRITISH CULTURE
Football challenges, fast-paced editing, meme culture and forfeits are all part of the format and it has attracted some of the UK’s most prolific cultural talents.
The Baiteze ...
UK RAP REVIVAL
East London's Ivorian Doll has risen the ranks to become one of the UK's up and coming talents. The occasion was celebrated as part of a UK ...
COMMUNITY REDEFINED
A longterm collaboration between New Balance and our in-house grassroots football culture brand, Baiteze Squad. With a laser focus on authenticity, the partnership has gone from strength to ...
ART BRINGS ACCESS GRANTS ASCENDENCE
ABAGA VELLI our in-house community focused design brand, specialising in craft and creation.
Building communities of creative minds with a shared goal of pushing boundaries and ...
THEN. NOW. ALWAYS.
A journey back to their roots, the ever picturesque Somerset in the UK. A celebration of community captured on film, presented by ...
BUILDING BRANDS
A handpicked selection of branding & identity, providing brand consultancy from ideation right through to presentation and launch.
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ABAGA for Skepta & Colors
North London’s Skepta is on another level on ‘No Sleep’, a hard-hitting cut taken from his newly released album ‘Ignorance Is Bliss’.
Dressed in ABAGA.
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ENGLAND x YOUTUBE
England invited James Maddison, Theo Baker alongside Baiteze Theo Ola to compete in a crossing and free-kick challenge.
A crossover show format where England International team players linkup ...
Michael Browne tailors clothes that combine the highest level of technical precision with a couture approach to design. Michael handed us a brief to rebrand his entire business from ...
MAYFAIR
Savile Row is an international by-word for originality and sophistication. Such an iconic address is a global calling card for insight, taste and achievement. We were tasked with branding ...
Maison Corthay
Founded in Paris, France, Corthay is one of the worlds finest ateliers of luxury shoes. We produced a documentary showcasing the journey and conception of the ...
Top Boy
We were commissioned to direct and shoot two emerging British talents, Bafta winning actor Michael Ward and UK streetwear brand, Benjart.
Michael ...
GLOBE TROTTER
Role One — Name One
Role Two — Name Two
Role Three — Name Three
This is fashion for adventurous women, created by working artisans all over the world and crafted by Paris’s best makers.
Heritage
Established ...
RISING TALENT
A2 used to be a mystery, but he’s stepping out from the shadows. The Croydon singer-rapper first started releasing self-produced material under the A2 alias in 2012, gradually ...
BRITISH LUXURY LUGGAGE
One of the globes most coveted luxury luggage brands, Glove Trotter. Capturing the intricacies and attention to detail that in a dedicated collectors edition print format. ...
AIRMAX 90 SIDE A
The new AM90 samples from a cast of Air Max classics. We were commissioned to creative direct and produce a campaign to highlight the history behind ...
CHRISTINE
French singer, songwriter and all round creative Héloïse Letissier, presents Christine And The Queens, consistently blurring the lines of gender, sexuality and identity.
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The Art Of Living
One of the worlds most prestigious British heritage brands, presented and curated to showcase the art behind one of their most iconic models. Toby Huntington-Whiteley was ...
SHOX
Celebrating the relaunch of the latest Shox collection by Nike feature for Crack Magazine. Launched in the year 2000 to celebrate the millennium, the brand revived the now classic ...
EDGARDO OSORIO
Following renowned founder of luxury footwear brand Aquazurra in his home and studio situated in Florence, Italy, presented in a limited edition ...
Aston Martin
Presenting one of the globes most revered iconic sports car brands, Aston Martin. Capturing the intricacies and attention to detail that separates them from the pack in a ...
